Fitbit Straps in LondonBrief History of Fitbit and Their Straps 2007: Fitbit was founded by James Park and Eric Friedman in San Francisco, launching its first clip-on tracker that monitored physical activity. 2009: The company introduced the Fitbit Ultra, featuring wireless syncing and setting the stage for future designs. 2013: The Fitbit Flex was released, marking a significant shift to … Read More